Television’s biggest night also saw itself once again facing off against Sunday Night Football on NBC where the Minnesota Viking beat the Green Bay Packers 17-14.
And the results weren’t exactly a repeat for the Emmys but still steady with 2015.
With a 8.4/13 result in metered market ratings, last night’s 8 – 11 PM shindig from the well protected Microsoft Theater in downtown L.A. was down just over 3% from last year. That small decline does make the 68th Primetime Emmys the lowest rated ever in early numbers. The Andy Sandberg-hosted 67th Primetime Emmys previously held that distinction.
Broadcast on Fox last year, the September 20 2015 Emmys went on to snag a 3.6 rating among adults 18-49 and 11.9 million total viewers – also an all-time low.
For the NFL and NBC, Sunday looks to be a win as the game was for the Vikings, but SNF took a hit from last year and last week. The primetime part of last night’s game at U.S. Bank Stadium scored a 13.7/22 in MM numbers. That’s down 18% in the early results from the comparable September 20, 2015 gridiron match-up where the Packers beat the Seattle Seahawks 27 – 17.
Last night’s game dipped 9% in MM ratings from the SNF kickoff of last week where the New England Patriots beat the Arizona Cardinals 23-21. For you real statheads, the SNF decline from Week 1 to Week 2 this year is 7% greater in MM numbers than last year – something to consider overall. The September 11 Patriots vs. Cardinals game went on to hit 23.1 million viewers on a much less competitive night – was down 16% from the SNF kickoff of 2015 in viewers for NBC and the NFL.
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